Facebook 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Page moderator
B) Page admin
C) Page moderator
D) Jobs manager
E) Page editor

2. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
B) Cost per click, cost per mile, percentage point lift, and video views.
C) Percentage point lift, message association, and cost per click.
D) Percentage point lift, message association, favorability, and cost per click.

3. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Views Objective
B) Reach objective
C) Brand Awareness Objective
D) Video Engagement
E) Video Completion Objective

4. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Define how much you want to spend each day.
B) Include Instagram as placement.
C) Launch marketing campaigns to customer databases.
D) Predictability and control over reach and CPM.
E) Predictability and control over frequency.

5. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

A) Audience Network
B) WhatsApp
C) Facebook
D) Facebook and Audience Network
E) Instagram

Solutions: