Salesforce MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about A/B testing? [Choose two answers]

A) When you turn off A/B testing you will have to choose which version to keep.
B) You can disable A/B testing before and after email sent.
C) You can only do A/B testing on list emails.
D) It is recommended to test at least 5 different elements in your A/B tests.

2. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can receive desktop notifications for their teams' email activities.
B) Users can analyze the performance of their templated and non-templated emails.
C) Sales Managers can analyze lead information like prospect activity, scores, and grades.
D) Users can analyze form submission performance for the prospects they have emailed.

3. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) First Touch Model
B) Primary - Campaign Source Attribution
B, Einstein Attribution
C) Account-to-Opportunity Matching

4. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
D) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

5. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A) Completion action on the form submission
B) Dynamic list based on the form submission
C) Automation rule based on the form submission
D) Segmentation rule based on the form submission

Solutions: