Salesforce MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Strategically control the Contact Key values and tie records together across channels using this key.
B) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
C) Use a third-party system to identify and delete duplicate Contact Keys.
D) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

2. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) Send volume is large enough to maintain a positive or neutral reputation
B) Pre-warmed IP address can be purchased from Salesforce
C) All of NTO's accounts should be on the same stack
D) Length of time needed to pause sending is greater than one month

3. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Lifetime Purchase Value
B) Conversion Rate
C) Ages in Household
D) Last Purchase Date
E) Proximity to Store

4. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A) Minimum Password Length, Password Complexity, Password History, Expiration Period
B) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

5. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A) A/B Test content type
B) AMP script conditional against the Gender field
C) AMP script lookup Rows functions
D) Dynamic Content Wizard

Solutions: