Salesforce MC-Con-201

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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters operates with a central corporate marketing team and regional marketing teams in multiple Business Units. The corporate team creates approved email templates in a central enhanced CMS workspace. The regional teams report that they cannot access these corporate templates for their campaigns.
They can only see content created within their own Business Unit's workspace.
What is the cause of this issue?

A. The corporate templates have not been published to the enhanced CMS workspace.
B. The content in an enhanced CMS workspace is related to its Business Unit by default.
C. The regional users must be added as contributors to the enhanced CMS workspace.

Question 2

Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?

A. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.
B. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
C. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.

Question 3

Northern Trail Outfitters has created a new Business Unit in Marketing Cloud Next for its EMEA marketing team. An administrator needs to grant existing users access.
Which permission set must the administrator have to add users to the new Business Unit?

A. Marketing Cloud Admin
B. System Administrator
C. Business Unit Admin

Question 4

Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?

A. Publish the form as standalone content and set the CTA link to open the form URL.
B. Add the form component to a landing page and set the CTA link to open the landing page URL.
C. Copy the form code snippet and add it to an HTML component in the email.

Question 5

A healthcare company has very specific requirements for data sharing and privacy.
Which scenario requires the healthcare company to add a Business Unit to ensure compliance?

A. The company must ensure that general marketing users can view standard contact information, but are completely restricted from viewing or querying custom health-related data fields on the Contact record.
B. The company manages multiple subsidiary clinics and requires strict isolation so that marketers for Clinic A cannot query, segment, or accidentally send campaigns to the profiles belonging to Clinic B.
C. The company requires distinct subscriptions, branding, and authenticated sender domains for general messaging like newsletters, compared to appointment reminder and other transactional-based messaging.

Solutions: