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Salesforce AP-214

AP-214

Exam Code: AP-214

Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional

Updated: Jul 11, 2026

Q & A: 102 Questions and Answers

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. How often are the Einstein Engagement Scoring scores updated for Email?

A) Monthly
B) Hourly
C) Weekly
D) Daily


2. Which three features are supported in MC Advertising Studio?

A) LinkedIn company matching
B) Tiktok user matching
C) Facebook advanced match
D) Linkedin user matching
E) Myspace user matching


3. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use query activity to query _ click and use contact data in journey.
B) use Journey data and not contact data
C) use journey with email activities and enagagement split activity
D) use contact designer


4. When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A) The total number of times a mobile device can receive this message once every 24 hours
B) The total number of times a mobile device can receive this message once every week
C) The total number of times a mobile device can receive this message once every 72 hours
D) The total number of times a mobile device can receive this message during the active period


5. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
B) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C) They should always be set to High Transmit Power setting
D) It prevents both the produce message and the deli message from being triggered in both places


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A,C,D
Question # 3
Answer: B,C
Question # 4
Answer: D
Question # 5
Answer: D

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