Adobe AD0-E202

Certification Path

There is no prerequisite for this Adobe AD0-E202 exam.

Adobe AD0-E202 Exam Syllabus Topics:

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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What is the duration, language, and format of the AD0-E202 Exam

• Number of Questions: 69
• language: English and Japanese
• Format: Multiple choices, multiple answers
• Passing score: 69%
• Length of Examination: 120 minutes

Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Digital marketers
• Business analysts
• UI analysts
• Product owners and managers
• Conversion/optimization specialists
• Digital analysts
• Web analysts
• Data analysts
• Media/marketing analysts
• Business consultants

There is a minimum skill set required before appearing for AD0-E202 exam:

• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has a basic understanding of how digital analytics is filtering/structuring data
• Has at least one year of Adobe Analytics hands-on experience
• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)