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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 2: Subscriber and Data Management | - Subscription management and preferences - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management |
| Topic 3: Content Creation and Delivery | - Templates and AMPscript basics - Dynamic content and personalization - Email Studio and content builder usage |
| Topic 4: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 5: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A. Consent Management
B. Exclusion Script
C. DoNotTrack Attribute
Question #2
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Block bounces
C. Click rate
Question #3
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
A. Not Sent Tracking Extract
B. 'Subscribers Not Sent To* report
C. _sent Dataview
Question #4
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?
A. Triggered Automation
B. Wait Activity
C. Scheduled Automation
Question #5
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A. Download now
B. Download out new mobile app here
C. Out new mobile app
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: A | Question #4 Correct Answer: A | Question #5 Correct Answer: A |
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