Salesforce MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank_you_customers.
How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
C. Filename is automatically passed to Import Activity with File Drop Automations
D. Check the ' Use filename from Automation ' checkbox

Question #2
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a New case in Service Cloud.
C. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Question #3
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Question #4
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Once an account is upgraded to Multi-Org, it cannot be turned off.
B. Shared Salesforce Data Extensions will be enabled across business units.
C. Custom profile and subscription centers will not be required.
D. Existing accounts cannot be upgraded to Multi-Org.

Question #5
A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?

A. Execute a Triggered Emails Interaction.
B. Use the Transactional Messaging API.
C. Use a User Initiated Emails Interaction.
D. Inject the subscriber into a Journey.

Solutions: