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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
C) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

2. Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A) Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
B) Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
C) Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
D) Create layout template and import HTML from the landing page URL

3. What is true about page actions?

A) You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B) You cannot use auto responder emails with page actions.
C) It is possible to use URL wildcard by adding * to the end of the URL.
D) You cannot set the prospect's source campaign with page actions.

4. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A) Static list
B) Static list or Dynamic, both list can be used
C) Dynamic list
D) Test list

5. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Add the prospects to a "Bounced Prospects" list for suppression.
B) Ensure the Do Not Email field on the prospects is selected.
C) Send the prospects an email to see if their email addresses are valid.
D) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Solutions: