Salesforce Marketing-Cloud-Consultant

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Certified Marketing Cloud Consultant Sample Questions:

Question #1
A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension.
How could MobileConnect be used to accomplish this?

A. Use a vote/survey message template to capture the response.
B. Use an outbound message template with embedded AMPscript to capture the response.
C. Use an info capture message template to capture the response.
D. Use a text-response message template with embedded AMPscript to capture the response.

Question #2
A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A. Use the standard report 'Subscribers Not Sent to'.
B. Query the _sent Data View for the contact's send status.
C. Use an automation with Tracking Extract.
D. Create an Analytics Builder Discover report.

Question #3
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

A. Opting in for messages can only be done via inbound message.
B. Not all countries are supported by MobileConnect.
C. Long and Short Codes are not available for all countries.
D. Inbound messaging only works with local Long or Short Codes.
E. NTO would be charged by mobile operators directly for messages.

Question #4
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A. Implement a Wait Activity to wait until the data extension is populated with records.
B. Split the existing activities into two separate automations.
C. Place a Verification Activity between the import and SQL Query activity.
D. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

Question #5
The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution should the consultant recommend?

A. Reference Content Blocks
B. Dynamic Content Blocks
C. Separate template-based emails
D. AMPscript

Solutions: