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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) ADDRESS_
C) PET_ID_
D) CUSTOMER_ID_

2. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Custom SQL Variable
B) Get Data Variable
C) ORA Variable
D) Temporary Value Variable
E) Entry Tracking Variable

3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

4. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) The column to be used as the table's primary key must be named something different in each profile list.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

5. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a public encryption key the customer created to be used when the export runs.
B) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
C) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
D) Import a private encryption key the customer created to be used when the export runs.

Solutions: