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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Medium text - up to 100 characters
B) Currency
C) Time stamp
D) Binary string
E) Number
F) Memo text - unlimited number of characters

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

3. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the import configuration, select the "First line contains column names" check box.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) You must delete the first row of the file before performing the import. Your file must contain actual data only.
D) In the field mapper screen, select the "Columns Already Included" check box.

4. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
B) Oracle must generate a public/private key pair for the client to establish the secure connection.
C) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
D) The client should send only a public key to Oracle to apply to the SFTP data gateway server.

5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.

Solutions: